It will never happen!

Microsoft is a monolithic American company. In general, most customer are noting more than an entry on a spreadsheet at a company the size of Microsoft.

But they could learn a thing from Nintendo, in regards to PR.

When Nintendo’s DS sold out in Japan over the last month, they issued an apology.

We heartily thank those who bestow their patronage on our humble company.

Over the New Year season, demand for our portable game system “Nintendo DS” has vastly exceeded our predictions. It has gone out of stock, which we know has caused a great deal of trouble to our honored customers and retailers. For this we apologize from our hearts.

We will begin to ship our product by air mail, as this will help it get to retailers a bit faster. We are shipping product every week, but as supplies will not be fully replenished until the end of January, we humbly supplicate ourselves before you and beg your favor.

Source: Wired’s GameLife

Apple when running short on iPods, or Microsoft creating a shortage for the Xbox 306, could gain a bit of goodwill with some humble communication.

Most US companies should take note of this social communication.