No doubt, this story is just getting started, already the dollars are growing though.

The fee of between one-fourth of a cent and one cent per message serves as a further incentive for senders to be conservative in their mail volume, Gingras said.

Source: InfoWorld

The original proposition was 1/4 of cent, here the CEO of Goodmail, suggests a range of up to 1 cent.

My hypothetical $250,000 a day for AOL, using Goodmail’s system, just grew to $1 million each day.

Considering postal rates, what marketing manager wouldn’t pay 5 or 10¢ per message for guaranteed delivery?

UPDATE – To be clear. I have no issue with companies generating revenue in this manner. Just don’t try to fold it into the battle against spam, as some cure-all for e-mails woes.