Apple has rolled out their Multi-Pass feature for the iTMS.

It appears that only The Daily Show and The Colbert Report, from Comedy Central appear to be using the features.

Can the Channel-Pass or Season-Pass be next?

Get all content from Comedy Central for a low yearly fee?

Can you hear that sound?

Its the sound of old-school media executives keeling over.

Yesterday, on the [Gillmor Gang](http://f8p.com/34ubqr ) podcast, one participant said that any PVR/DVR devices lacking a cable tuner (ie. Mac Mini with Front Row) was DOA in the marketplace.

Steve Gillmor was as stunned as I was.

Along with countless others, I do not adhere to old-school media rules.

I don’t have a television, cable or any hardwired pipe to my living room, for them to take advantage of.

My entertainment and recreational time is random and doesn’t conform to their push mentality.

Today, it is about pulling the content you want, when you want and viewing it where you want.