The motion picture industry is in talks with some major retailers about installing DVD burning kiosks in stores. It’s an interesting idea, but one that almost entirely misses the point.
(Via Ars Technica.)
This is a decade late. The days of carbon-based movie distribution is drawing to a close.
Movie distribution companies should have done this a decade ago. When Blockbuster was all the rage.
Today, consumers want to download, share and mash-up content. Not trudge down to some kiosk, that may or may not be working when they get there, and purchase a DVD.
Netflix, Bit-torrent and iTunes have proven that consumers don’t want some stodgy low-tech solution.
If I really want a DVD, I will stop by the discount bins at Taret or EB Games and pickup that oh-so-precious intellectual property, the movie companies are fighting to protect, for $4-10 each.
If the movie companies want to be innovative, try same-day pay per view of premieres. I would pay to see the latest blockbuster world premiere, broadcast live in HD, on opening night. They could through in an option up-sell of a live Q&A session with the stars or director immediately following the event to rake in more bucks.
Hell, why doesn’t the music industry do this with concerts? $300 for tickets to see Madonna – I think not. But $50 for an evening of HD coverage of her concert with perfect surround sound, in the comfort of my home – absolutely.

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