AppleInsider | NBC chief says Apple ‘destroyed’ music pricing: “BC Universal chief executive Jeff Zucker on Sunday urged colleagues to take a stand against Apple’s iTunes, charging that the digital download service was undermining the ability of traditional media companies to set profitable rates for their content online.

(Via Apple Insider.)

Gee, based on the harsh words one might think Zucker has something to promote? Thats right, Hulu.

Jeff Zuker, you are a moron.

NBC, like traditional content providers, has more content than viewers can watch.

24 hours of content run every day on their network.

Which is then syndicated to run 24 hours a day again and again - all around the world.

Jeff, most of us are busy and don’t have time to watch all your content, and I will never pay more to download inferior quality content to watch on my Mac, iPod or iPhone, than it costs to buy it on DVD.

Hell, with thanksgiving sales coming up, I can probably get most of your series on DVD for $20 or less on DVD.

Yet you are whining over Apple and iTunes customers not wanting to kick down more than $40 a season for crappy quality DRM protected drivel? Please.

You are drooling over Apple’s hardware sales, wishing those numbers were yours like a greedy spoiled little child.

Go get a bunch of clever engineers and invent the next iPhone, iPod or OS and you too can make the big bucks.

Seriously, how about you quit looking at downloadable content to replace the revenue stream of broadcast, DVD sales and syndication.

You say you only made $15 million from iTunes last year. Thats $15 million more than you would have made.

Here are a few ideas to help you not be such a jackass:

1. Open up your vault of older content, ship that into the digital channels, and earn honest money from something not making you a penny today.

2. Offer content online at the same time as it airs on broadcast. You are losing sales to bittorrent, tivo and dvd burners by delaying digital distribution until days after the traditional broadcast.

3. Make better deals with tech-savvy marketers for product placement in your digital content.

Lastly, get a clue. Hulu may become a hit this season thanks to holding content hostage behind the slick veneer of a yet another flash player, surrounded by advertising.

But, when I want to relax and be entertained, I am not going to go sit behind my Mac and surf to your website to watch a show.

I want to watch something on my couch, while sitting in a airport, or while waiting at the doctors office.

Guess who made that convenient and possible for me? Not you and not Hulu.

Oh, one last thing, if you want us to value your content, quit putting it in the value bin at Walmart and Target.

“Gee, honey wasn’t that season of Alias $50 last week? Now its only $19.99!, guess we better wait for the sale from now on”.