Report: 95% of Internet video stuck looking longingly at TV

March 21, 2008 · 0 comments

Only five percent of those surveyed said that they watch video on a TV or other video-playing device regularly. Downloading from places like the iTunes Store or Xbox Live Video to the Apple TV or an Xbox 360 make this possible without having to use an HTPC. Still, even though these solutions make it easier to watch downloaded content on the big(ger) screen, they clearly have yet to hit it big with the general public.

(Via Report: 95% of Internet video stuck looking longingly at TV.)

I always wonder about reports like these. What us the real agenda behind this one?

After all, 5 years ago it would have read “100% of Internet video stuck looking longingly at TV” or “0% of those surveyed said they watched video on a TV or other video-playing device”.

In my case, Amy and I watch the vast majority of our video using a $500 video projector in our living room. In the neighborhood of 75-85% of our video content comes from online sources, including iTunes, Hulu.com, ABC.com and Podcasts.

5% penetration in the 2-3 years that online video content has really taken off is not bad.

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